TikTok is planning a major expansion of its U.S. ecommerce business, TikTok Shop, with a projected growth to $17.5 billion this year. This presents a key opportunity for brands to display and sell products to a large, engaged audience in the United States. The platform’s expansion is expected to pose a challenge to online retail media brands such as Amazon, Temu, and Shein, with a reported focus on growing sales in the U.S. and Latin America. TikTok Shop allows users to make purchases while scrolling through short videos and live streams, creating a seamless in-app experience for the TikTok community.

source: TikTok 'planning to rival Amazon with major U.S. expansion'


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