Here are some of the best free and paid SEO tools categorized by their use. They cover link building, local SEO, keyword research, and more. Check out our 60 favorite SEO tools to get more traffic from Google. Some popular tools include Keyword Magic Tool, Keyword Overview, and Keyword Gap. Additionally, free tools such as SEOquake, Rank Math, and Meta SEO Inspector allow for on-page SEO improvement through browser extensions. Other important tools are also mentioned, such as Bing Webmaster Tools and Hreflang Tag Testing Tool.