Marketers are growing concerned about advertising on Twitter as the platform’s US ad revenue has fallen by 59% year-on-year, causing major brands like Coca-Cola, Jeep, and Unilever to pull their campaigns. As a result, marketers are exploring alternative platforms for advertising. Here are eight alternatives that advertisers should consider:
1. Threads: A Twitter alternative launched by Meta with 30 million active users and high-profile companies like Netflix, HBO, and Billboard already signed up.
2. Bluesky: An invite-only decentralized social networking platform, still in its testing phase, with high-profile users like Chrissy Teigen and Alexandria Ocasio-Cortez.
3. Substack Notes: A platform for independent writers to publish short-form posts and engage with their Substack network, using subscriptions and sponsorships as revenue sources.
4. Post: A platform that provides ad-free news from premium publishers, with limitations on the type of content advertisers can post.
5. Mastodon: A popular Twitter alternative with 10 million users, offering a decentralized network and a non-profit approach to avoid ads but allowing options like affiliate marketing and sponsorships.
6. Spill: A safe space for marginalized communities, including people of color and the LGBTQ+ community, still in beta and with notable names like Lizzo and Amber Riley already on board.
7. Hive: An app praised as an alternative to Twitter with a chronological news feed and a verification feature but without ads or business accounts.
8. Spoutible: The only Black-owned social networking site, created for a safe and inclusive online space without targeted harassment or hate speech.
Advertisers have been leaving Twitter due to Elon Musk’s takeover, strained relationships with advertisers, an increase in hate speech and explicit content, as well as the presence of ads for marijuana and online gambling. As a result, advertisers are seeking new platforms to reach their audience without sacrificing reach or quality.