Advertisers were shown strategies to improve their YouTube marketing at SMX Advanced. Digital advertising expert Corey Henke identified four variables that are key to creating effective and cost-efficient campaigns: ad type/bid type, creative variation, target with intent, and data analysis. Henke also discussed the most scalable ad formats on YouTube and the importance of choosing the right bid type for campaign success. He highlighted the advantages of different ad types and emphasized the opportunities in targeting and retargeting. Henke also discussed the benefits of in-feed ads and provided tips for YouTube attribution. Ultimately, he recommended targeting specific audiences, excluding certain devices for high reach, and choosing the appropriate bid type.

source: YouTube Ads: Unlocking high impact at minimal cost