This article provides steps for reversing organic traffic drops or getting a B2B site growing again. The first step is diagnosing why you’re losing traffic, which can be due to a loss in rank, a drop in impressions, or a drop in click-through rate. The article advises identifying the specific pages that are losing traffic and determining why. B2B assets that are vulnerable to traffic drops include technical and trade-specific terms, recurring reports, and software or tool terms. To update content that’s lost traffic, steps include addressing searcher intent, getting to answers more quickly, updating links and information, adding relevant subsections and multimedia, and optimizing for featured snippets.

source: Get your B2B site unstuck: Top SEO tips for stagnant sites