The content discusses the last step in the PARS process, which is scrutinize. It emphasizes the importance of reviewing the work product and identifies who should be involved in the review process, what needs to be reviewed, and how to go about the review. It also mentions the potential use of generative AI for SEO and content and encourages readers to follow the Seer Newsletter for more ideas.

source: Harnessing Generative AI for SEO and Content Success – Whiteboard Friday