Marketing is the activity and strategy brands use to attract new buyers and retain existing customers with the long-term goal of growing revenue. The purpose of marketing is to differentiate brands from competitors and increase revenue by attracting new customers, retaining existing ones, encouraging repeat purchases, and setting specific goals. There are five broad categories of marketing goals, including brand awareness, lead generation, acquisition, activation, and retention. Marketing tactics can occur both online and offline and may include advertising, which is a disruptive form of marketing, and various types of marketing such as Search Engine Optimization and content marketing.

source: What Is Marketing? Types, Channels, and Strategies


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