YouTube has updated its Product Drops feature to make it more accessible and give creators more control. The tool now includes options for first-party and third-party stores, as well as more flexibility in timing product announcements. This update allows creators to drive more excitement in real time. To use Product Drops, creators can follow simple steps in the Live Control Room. Check out the guide on the YouTube Help Center for more information.

source: YouTube updates Product Drops tool for enhanced accessibility and control

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