YouTube creators can now give away 10 free subscriptions each month as part of a new program aimed at facilitating audience growth. Eligible creators with channel memberships can use this benefit at no extra cost to promote the perks of their memberships. The promotion is designed to give viewers a taste of the benefits offered by subscribing to a channel, potentially leading to increased revenue and brand awareness. The process for giving away complimentary memberships during a live stream or Premiere is explained and exclusions for using this offer are also outlined. YouTube is currently distributing free subscriptions to viewers based on their interaction with the channel and may consider changing this in the future. A link to Google’s ‘manage channel memberships‘ guide is provided for more information.