YouTube is testing a new design for its ‘Skip Ads’ button. The new button features smaller text, reduced opacity background, a curved border, and no capital letters in the word ‘Ads’. YouTube aims to provide a more consistent user experience. Marketers should be cautious about forcing ads on users. The redesigned button aligns with YouTube’s new look and feel. The platform plans to undergo a small makeover to make the user interface cleaner and more lively.