A recent survey found that creators earn more from their brand partnerships on YouTube than on Instagram and TikTok. The survey showed that 6% of YouTube creators earned more than $10,001 per month, compared to 3% for Instagram creators and 2% for TikTok creators. Additionally, 50% of YouTube creators earn more than $500 per month compared to 40% for Instagram and 36% for TikTok. Although working with YouTube creators may be more expensive, it is beneficial for brands due to high engagement metrics, with creators having a 50% engagement rate on average. The survey was conducted by Aspire, an influencer marketing platform, and surveyed 1,000 creators who varied in audience size, industry, and more. The survey results can be downloaded for free on Aspire’s website.

source: YouTube is the most profitable platform for creators, survey shows