Andrés Plashal

I’ve spent two decades building marketing systems for startups, PE-backed firms, and high-growth B2B companies. Currently Director of Performance Marketing at an award-winning SEC-regulated RIA, where I more than doubled qualified leads, cut acquisition costs more than 40%, and achieved sustained double-digit ROMI across enterprise omnichannel programs.

My work sits at the intersection of performance marketing, data engineering, and AI. I build the infrastructure that makes marketing measurable: revenue attribution, predictive analytics, automation pipelines, and content systems designed to compound results over time.

Previously led marketing transformation at MediaWow Partners, serving PE portfolio companies. Published researcher (SCTE/NCTA) on WiFi telemetry optimization. Based in the United States.