Andrés Plashal

Marketing Analyst → Director of Performance Marketing | Scottsdale, Arizona

Award-winning SEC-regulated RIA. Recruited to build the firm’s organic search and digital marketing infrastructure from the ground up, targeting high-net-worth clients in one of Google’s most competitive verticals.

• Organic Growth: Nearly doubled organic search traffic through technical SEO infrastructure, implementing structured data (JSON-LD), optimizing crawl efficiency via Google Search Console, and building a multi-topic cluster architecture with strategic internal linking.
• AI Search Optimization: Pioneered AEO/GEO optimization strategy, identifying dozens of keywords triggering AI Overviews and implementing content signals validated by peer-reviewed research (Aggarwal et al., KDD 2024) for LLM citation readiness.
• Structured Data Architecture: Designed and deployed 25+ JSON-LD schemas (entity-level + page-level) across multiple CMS themes, achieving rich results for Knowledge Panels, FAQ snippets, video carousels, and voice search (SpeakableSpecification).
• Analytics Infrastructure: Built multi-source SEO measurement pipeline integrating Google Search Console API, GA4, and Ahrefs for search visibility tracking, keyword ranking analysis, and content performance reporting across 170+ tracked keywords.
• Content Pipeline Orchestration: Orchestrated 200+ item content pipeline across CMS Personalization Systems and purpose-built database engines with Python cross-reference auditing scripts achieving full platform synchronization across multiple workflow stages.
• Cost Efficiency: Reduced customer acquisition cost more than 40% while more than doubling qualified leads through organic channel optimization, achieving sustained double-digit ROMI across enterprise-level omnichannel programs.

Director of Marketing → VP Marketing → Executive Advisor | Pittsburgh, Pennsylvania

Marketing intelligence firm delivering data-driven growth strategy. Progressed from Director to VP to Executive Advisor over 6+ years. Led cross-functional teams building search programs, analytics infrastructure, and measurement frameworks for B2B and B2C clients. Currently advising on strategic marketing decisions and FINRA compliance.

• SEO Program Development: Built organic search programs from zero for multiple clients, consistently achieving 40%+ annual growth through technical SEO auditing, content architecture, and search measurement infrastructure.
• AI-Powered Segmentation: Pioneered an AI-powered customer segmentation model, more than doubling campaign ROMI through precision targeting and automated discovery-to-conversion workflows.
• Marketing Automation: Led the implementation of an advanced marketing automation system, boosting lead generation more than 150% and integrating machine learning research into marketing operations.
• Digital Transformation: Orchestrated a company-wide digital transformation, more than doubling online revenue over multiple years while reducing customer acquisition costs more than 40% through organic channel development and technical SEO.
• Analytics & Attribution: Developed multi-touch attribution and predictive analytics frameworks that tripled qualified leads by identifying high-intent search patterns.
• Cross-Functional Leadership: Bridged marketing, sales, product, IT, data science, and finance teams. Collaborated with IT to leverage AI and ML in marketing operations. Partnered with finance to optimize budget allocation and demonstrate clear ROAS, ROMI, and department ROI.
• Thought Leadership: Represented MediaWow at high-profile industry events as a speaker on digital marketing trends. Cultivated relationships with key partners including Google’s Developer Community.

Founder & Technical SEO Consultant | Chicago, Illinois

Independent consultancy delivering technical SEO infrastructure, web performance optimization, and data-driven growth strategy for B2B and B2C organizations.

• Technical SEO & GEO: Grew organic traffic 120% in 6 months through comprehensive technical SEO and Generative Engine Optimization overhaul, including crawl optimization, content restructuring, Core Web Vitals improvements, and refined content targeting for both traditional and AI-powered search.
• Web Infrastructure: Architected Cloudflare CDN/DNS infrastructure across 8 active zones, executing complex multi-registrar domain migrations with DNSSEC, SPF/DKIM/DMARC hardening, and zero-downtime cutover.
• Static Site Architecture: Built shared infrastructure for 9 production websites using Astro 5 SSG with TypeScript content schemas (Zod validation), IndexNow search engine pinging, and CI/CD deployment via GitHub Actions.
• Developer Tools & Automation: Developed MCP server (TypeScript/Node.js) for structured data operations and 39+ Python automation scripts for SEO monitoring, content auditing, bulk meta tag optimization, and keyword rank tracking.
• Paid Media Optimization: Reduced paid media costs 60% ($180K annual savings) while maintaining lead volume through PPC optimization and strategic shift to organic channel investment.

Social & Behavioral Science

Experimental design, statistical analysis, and behavioral research methodology applied to SEO experimentation and A/B test design.

Interactive Arts and Media; Marketing

Foundation in interactive media, web technologies, and marketing strategy.