Connect your tools, automate the busywork, and trust your numbers
Your tools should work together, not fight you. I connect your CRM and data, automate the repetitive work, and build reporting your team can trust.
What I Deliver
Data that connects
I audit your marketing tools, wire them together, and build the pipelines and warehouse so everything talks to everything, with no more numbers trapped in separate systems.
Automation that scales
I set up your CRM, email programs, and lead routing so the repetitive work runs itself and nothing slips through the cracks.
Reporting you can trust
Executive dashboards, proper attribution, and reports that send themselves, so the numbers are reliable and you can defend the decisions you make on them.
Your marketing tools should work for you, not against you. I connect them, automate the repetitive work, and build reporting your team can actually trust, so the stack makes you faster instead of slower.
Why This Matters
Most teams add marketing tools faster than they connect them. The result is data trapped in separate systems, reports built by hand, attribution that no longer adds up, and an ops team spending more time on upkeep than on strategy.
The fix is not more tools. It is better plumbing: connect what you already have, automate what repeats, and build reporting you can actually trust.
I bring engineering discipline to marketing operations, which means clean data, automation that holds up, and dashboards that match reality.
What’s Included
Data Infrastructure
The plumbing that connects your marketing data.
- MarTech stack audit: “MarTech” is just your set of marketing tools. I review everything you pay for, find the overlaps, map how data moves, and flag what to cut. You are probably paying for tools you don’t use.
- Analytics implementation: I set up GA4, Google Tag Manager, Segment, and BigQuery properly, so what you track is accurate from day one instead of guesswork you untangle later.
- Data pipeline engineering: Pipelines are the automated connections that move data from each tool into one place. I build them clean, reliable, and hands-off.
- Data warehouse design: A data warehouse is the single, organized home for all that data. I structure it so it is easy to analyze and report on, with documentation and ready-made queries.
Marketing Automation
Make your workflows run themselves and your team’s work scale.
- CRM setup and optimization: Your CRM is where every contact and deal lives. I set it up, or fix an existing one: contact management, deal stages, automated workflows, lead scoring, and reporting.
- Email automation: Welcome sequences, drip campaigns, and triggered messages that send themselves at the right moment, built to actually reach the inbox.
- Lead routing and scoring: I score incoming leads by how likely they are to buy and send them to the right salesperson automatically, with clear rules and response times.
- Multi-channel campaigns: I coordinate campaigns across email, ads, social, and your website so the timing and message line up instead of clashing.
Reporting & Measurement
Numbers you can trust, and decisions you can defend.
- Executive dashboards: Clean dashboards for leadership with the few numbers that matter, pulled from reliable sources, not vanity metrics.
- Attribution setup: Attribution means giving each touchpoint proper credit for a sale across the whole customer journey, not just the last click. I set up the tracking and the model behind it.
- Experiment infrastructure: A proper A/B testing setup, with templates and playbooks, so you can test ideas and trust the results.
- Automated reporting: Reports that build and send themselves on a weekly, monthly, and quarterly schedule, so no one is stuck living in spreadsheets.
Who This Is For
- Companies juggling five or more marketing tools that don’t talk to each other
- Marketing teams outgrowing manual reports and spreadsheet workarounds
- Companies setting up or switching CRM systems
- Organizations that need data-engineering skill but can’t justify a full-time hire
- Teams whose analytics don’t give them the answers they need to make decisions
Tools I Use
| Tool | Purpose |
|---|---|
| CRM/MAP Platforms | CRM, marketing automation, content management |
| Google Analytics 4 | Web analytics, conversion tracking |
| Google Tag Manager | Tag management, event tracking |
| BigQuery | Data warehouse, SQL analytics |
| Segment | Customer data platform, data routing |
| Hex / Looker Studio | Business intelligence, dashboards |
| n8n / Make (Integromat) | Workflow automation, API integrations |
| Python | Data processing, ETL scripts, API integrations |
| Monday.com / Notion | Operations tracking, project management |