Connect the tools, automate the workflows, build reporting you trust

Your marketing stack should work for you, not against you. I connect the tools, automate the workflows, and build the reporting infrastructure that makes marketing teams efficient at scale.

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Why This Matters

Most marketing teams accumulate tools faster than they integrate them. The result: siloed data, manual reporting, broken attribution, and ops teams spending more time on maintenance than on strategy.

The fix isn’t more tools. It’s better architecture: connecting what you have, automating what’s repetitive, and building reporting you can actually trust.

I bring engineering discipline to marketing operations. That means clean data, reliable automation, and dashboards that reflect reality.

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What’s Included

Data Infrastructure

The plumbing that connects your marketing data.

• MarTech Stack Audit: Evaluate your current tools, identify redundancies, map data flows, and recommend rationalization. You’re probably paying for tools you don’t need.
• Analytics Implementation: GA4, Google Tag Manager, Segment, and BigQuery setup and configuration. Tag plans, data layers, and event tracking done right.
• Data Pipeline Engineering: ETL/ELT pipelines connecting your marketing data sources to your data warehouse. Clean, reliable, automated.
• Data Warehouse Design: Structure marketing data for analysis and reporting. Schema design, documentation, and query templates.

Marketing Automation

Make your workflows automatic and your processes scalable.

• HubSpot Implementation & Optimization: Full CRM setup: contact management, deal pipelines, workflow automation, lead scoring, and custom reporting. From scratch or optimization of existing setups.
• Email Automation Architecture: Lifecycle email programs, drip campaigns, trigger logic, and personalization. Designed for deliverability and engagement.
• Lead Routing & Scoring: Automated lead qualification and sales handoff. Scoring models, routing rules, and SLA documentation.
• Multi-Channel Campaign Orchestration: Coordinate campaigns across email, ads, social, and web. Unified campaign architecture and timing.

Reporting & Measurement

Numbers you can trust. Decisions you can defend.

• Executive Dashboard Design: Custom dashboards for marketing leadership. Clear KPIs, reliable data sources, and actionable insights, not vanity metrics.
• Marketing Attribution Setup: Multi-touch attribution tracking that accounts for the full customer journey. UTM taxonomy, tracking implementation, and model documentation.
• Experiment Infrastructure: A/B testing and experimentation platform setup. Templates, analysis playbooks, and statistical rigor.
• Custom Reporting Automation: Automated report generation and distribution. Weekly, monthly, and quarterly cadences.

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Who This Is For

• Companies with 5+ marketing tools generating siloed data
• Marketing teams scaling past manual reporting and spreadsheet-based processes
• Companies implementing or migrating to HubSpot (or similar CRM/MAP)
• Organizations that need data engineering talent but can’t justify a full-time hire
• Teams whose analytics setup doesn’t match their decision-making needs

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Tools I Use

Tool	Purpose
HubSpot	CRM, marketing automation, content management
Google Analytics 4	Web analytics, conversion tracking
Google Tag Manager	Tag management, event tracking
BigQuery	Data warehouse, SQL analytics
Segment	Customer data platform, data routing
Hex / Looker Studio	Business intelligence, dashboards
n8n / Make (Integromat)	Workflow automation, API integrations
Python	Data processing, ETL scripts, API integrations
Monday.com / Notion	Operations tracking, project management