Enterprise-grade organic growth strategy and execution

Enterprise-grade organic growth strategy and execution. I build the technical infrastructure, content systems, and analytics frameworks that make search a reliable, measurable revenue channel.

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Why This Matters

Companies like Anthropic, Stripe, and Vercel pay $250K-$320K/year for a senior SEO lead. That tells you what this work is worth. Most companies can’t justify that hire - but they still need the expertise.

I deliver that same caliber of work as a fractional engagement: the strategy, the technical depth, and the hands-on execution, without the full-time overhead.

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What’s Included

Technical SEO Infrastructure

The foundation that determines whether search engines can find, crawl, and rank your content.

• Technical SEO Audits: Full-site crawl analysis using Screaming Frog and Google Search Console. Indexing status, crawl budget optimization, and prioritized remediation roadmaps.
• Core Web Vitals Optimization: Performance tuning for Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift. Mobile and desktop.
• Structured Data (JSON-LD): Schema markup implementation for rich results, featured snippets, and entity recognition in knowledge panels.
• Site Migration & Redirect Strategy: Domain consolidation, URL restructuring, canonical resolution, and duplicate content fixes. Pre-migration planning through post-migration monitoring.
• SEO Monitoring Infrastructure: Automated alerting for indexing drops, crawl errors, and ranking changes. Custom dashboards for ongoing visibility.
• International SEO: Hreflang implementation, geo-targeting configuration, and localized content optimization for multi-market expansion.

Content & Documentation SEO

Strategy and optimization for the content that drives organic discovery.

• SEO Content Strategy & Roadmap: Keyword research, topic cluster mapping, and content calendars tailored to your buyer personas: developers, enterprise decision-makers, or consumers.
• Developer Documentation SEO: Information architecture audits and optimization for docs sites on Mintlify, Docusaurus, GitBook, or ReadMe. A deeply underserved niche.
• Content Workflow Integration: SEO best practices embedded directly into your CMS and documentation publishing pipelines. Checklists, guidelines, and editorial training.
• AI Search Optimization (AEO/GEO): Content structure and markup optimized for AI Overviews, featured snippets, and LLM-powered search engines.

Analytics & Conversion

Measurement, experimentation, and optimization that connects SEO to revenue.

• SEO Performance Dashboards: Custom dashboards in GA4, BigQuery, or Hex tracking search visibility, rankings, organic traffic, and conversion.
• Conversion Rate Optimization: A/B and multivariate experiments on signup, onboarding, and upgrade flows. Hypothesis-driven with statistical rigor.
• Experiment Design & Analysis: Test plans with sample sizing, significance thresholds, and actionable recommendations. No vanity metrics.

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Who This Is For

• SaaS companies with JavaScript-heavy sites that aren’t ranking despite good content
• Developer tools companies with documentation sites that should be their top organic channel
• B2B companies undergoing site migrations or domain consolidation
• Companies with international expansion needs (hreflang, localization)
• Any org spending $10K+/month on paid search that wants organic as a counterweight

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Tools I Use

Tool	Purpose
Google Search Console	Crawl monitoring, indexing, search performance
Screaming Frog	Technical crawl analysis, log file analysis
Ahrefs	Backlink analysis, keyword research, competitive analysis
SEMrush	Keyword tracking, site audit, position monitoring
Google Analytics 4	Traffic analysis, conversion tracking
BigQuery	Large-scale analytics, custom queries
Statsig / LaunchDarkly	A/B testing, experimentation
Cloudflare	CDN, edge optimization, security