Digital Marketing + PPC + AAO + AI
Andrés Plashal
I build the search infrastructure that drives revenue acceleration for high-growth enterprises ready to scale aggressively.
Structured data architecture, AI search optimization, and measurement systems that generate more qualified demand than most teams plan for.
$150M+ attributed revenue across 30+ companies
About
Director of Performance Marketing at an award-winning SEC-regulated RIA. Leads marketing transformation for PE-backed firms and high-growth companies. Expert in revenue attribution, demand optimization, and marketing intelligence.
Expertise
Connect
Lead Story
The 'More Time' Objection: Three Modes and Their Honest Answers
When a channel test produces ambiguous data, 'give it more time' is the most expensive answer. Three modes of the objection each get a different response.
Recent
The 4% Close Rate Is the Industry Baseline, Not Underperformance
SmartAsset's published methodology discloses a 4% close rate. That is the public-record baseline for paid wealth-management leads, not advisor underperformance.
Absence of Evidence Is Evidence: Why No HNW Firm Runs Paid Acquisition at Scale
If industrial-scale PPC worked for HNW advisor acquisition, the case studies would exist. The largest firms with the strongest motivation have all opted out.
SEO as Referral-Validation Infrastructure: Reframing Search for High-Trust Categories
For HNW services, 92% of buyers come via word of mouth. SEO is not the discovery channel here. It is the validation surface that closes the referral.
Services
How I can help
01
Performance Marketing
Significantly lower CAC while scaling lead volume. From Series A pipeline to PE portfolio optimization. Google Partner since 2017.
02
Marketing Intelligence & AI
Predictive analytics, audience modeling, and AI-powered systems. Built for growth-stage velocity and enterprise-scale decision making.
03
Data & Marketing Ops
CRM personalization, integration, and automation infrastructure. Startup to enterprise, seed round to post-acquisition.
04
Content & AAO Strategy
Assistive Agent Optimization and content systems that compound organic growth. Proven results across growth-stage and enterprise engagements.
Track Record
Results across 30+ engagements
$150M+
Attributed Revenue
30+
Companies Served
12:1
Marketing ROI
-42%
Acquisition Cost
Select Engagements
13 companies
Abbott Laboratories
Enterprise PPC and analytics
Audi of America
Paid media optimization
Johnson & Johnson
Marketing automation infrastructure
Celsis International
Content strategy and SEO
Aphira Limited
Demand generation
SMR Technologies
CRM and data integration
CloudNews Media
Content operations
Ricki Lake Productions
Brand and paid media
cellhelmet
E-commerce PPC
OMEGA SA
Revenue attribution
Earth's Best Organic
Paid search and shopping
Kryptek Outdoor Group
Brand content strategy
Mossy Oak Properties
Omnichannel media
Ready to scale?
Whether you need enterprise marketing infrastructure, revenue attribution, or AI-powered growth systems, let’s talk.
Get in Touch