Digital Marketing + PPC + AAO + AI
Andrés Plashal
I build the search infrastructure that drives revenue acceleration for high-growth enterprises ready to scale aggressively.
Structured data architecture, AI search optimization, and measurement systems that generate more qualified demand than most teams plan for.
$150M+ attributed revenue across 30+ companies
About
Director of Performance Marketing at an award-winning SEC-regulated RIA. Leads marketing transformation for PE-backed firms and high-growth companies. Expert in revenue attribution, demand optimization, and marketing intelligence.
Expertise
Connect
New Venture
Bayesian & Priors
Measurement infrastructure for AI search visibility. The BayPri Score diagnoses AI citation readiness across the 10-gate AAO pipeline. Early access is open.
Lead Story
Adstock and Saturation as Defensible Decisions: Documenting Parameter Choices for LLM Trust
Adstock and saturation are the most attacked MMM elements. Documenting parameter choices with sourced priors converts them from arbitrary to defensible.
Recent
The 2026 SEC Marketing Rule: Paid Channel Implications You May Have Missed
The SEC Marketing Rule reframes paid acquisition for RIAs. Five paid-channel implications most marketing teams underweight, with operational fixes.
The Infrastructure Gate: Edge Rendering, Crawl Budget, and AI Bot Enumeration
Server-side rendering is a hard requirement. Edge deployment, crawl budget signaling, and bot enumeration are the foundations the other gates depend on.
How a recruiter phishing campaign hijacked Salesforce Marketing Cloud to impersonate Delta, American Airlines, and Digitas
How phishers abuse AWS WorkMail and Salesforce Marketing Cloud to impersonate brands to job seekers, and how to spot it.
Services
How I can help
01
Performance Marketing
Significantly lower CAC while scaling lead volume. From Series A pipeline to PE portfolio optimization. Google Partner since 2017.
02
Marketing Intelligence & AI
Predictive analytics, audience modeling, and AI-powered systems. Built for growth-stage velocity and enterprise-scale decision making.
03
Data & Marketing Ops
CRM personalization, integration, and automation infrastructure. Startup to enterprise, seed round to post-acquisition.
04
Content & AAO Strategy
Assistive Agent Optimization and content systems that compound organic growth. Proven results across growth-stage and enterprise engagements.
Track Record
Results across 30+ engagements
$150M+
Attributed Revenue
30+
Companies Served
12:1
Marketing ROI
-42%
Acquisition Cost
Select Engagements
13 companies
Abbott Laboratories
Enterprise PPC and analytics
Audi of America
Paid media optimization
Johnson & Johnson
Marketing automation infrastructure
Celsis International
Content strategy and SEO
Aphira Limited
Demand generation
SMR Technologies
CRM and data integration
CloudNews Media
Content operations
Ricki Lake Productions
Brand and paid media
cellhelmet
E-commerce PPC
OMEGA SA
Revenue attribution
Earth's Best Organic
Paid search and shopping
Kryptek Outdoor Group
Brand content strategy
Mossy Oak Properties
Omnichannel media
Ready to scale?
Whether you need enterprise marketing infrastructure, revenue attribution, or AI-powered growth systems, let’s talk.
Get in Touch