Digital Marketing + PPC + AAO + AI

Andrés Plashal

I build the search infrastructure that drives revenue acceleration for high-growth enterprises ready to scale aggressively.

Structured data architecture, AI search optimization, and measurement systems that generate more qualified demand than most teams plan for.

$150M+ attributed revenue across 30+ companies

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In Plain English

I make companies easy to find and easy to choose, in search and in AI.

Programmer, consultant, or designer? A bit of each. The short version: I’m a growth engineer. I work where marketing, data, and AI meet, which is why the strategy stays measurable and the technology behind it actually gets built.

Get you found

I make your site rank on Google and get cited inside AI answers like ChatGPT, Gemini, and AI Overviews.

SEO + AI search

Bring in the right leads

I run the paid ads and campaigns that reach real buyers and lower what each new customer costs.

Performance marketing + PPC

Prove what worked

I build the tracking and dashboards that show which dollar actually drove revenue.

Analytics + attribution

Make it repeatable

I turn the wins into content and automated systems that keep compounding over time.

Content + automation

Skills

Search & AI Visibility

SEO
Assistive Agent Optimization
Content Strategy

Paid Media & Growth

Google Ads
PPC / SEM
Conversion Optimization

Data & Measurement

Revenue Attribution
Analytics
Data Visualization
AI / ML

Build & Automation

Marketing Automation
CMS Platforms
Marketing Ops

A child's colored-pencil drawing of a deer among flowers

A child's drawing of baby chicks with bright pink and blue markings

A child's rainbow watercolor painting with a small collaged figure

About

Director of Performance Marketing at an award-winning SEC-regulated RIA. Leads marketing transformation for PE-backed firms and high-growth companies. Expert in revenue attribution, demand optimization, and marketing intelligence.

Expertise

Revenue Attribution Assistive Agent Optimization PPC/SEM Marketing Automation AI/ML Conversion Optimization Content Strategy Data Visualization CMS Platforms Google Ads Analytics

Connect

LinkedIn → GitHub → andres@plashal.com →

New Venture

Bayesian & Priors

Measurement infrastructure for AI search visibility. The BayPri Score diagnoses AI citation readiness across the 10-gate AAO pipeline. Early access is open.

baypri.ai →

Lead Story

Adstock and Saturation as Defensible Decisions: Documenting Parameter Choices for LLM Trust

Jul 30, 2026 | aao, mmm, bayesian, adstock, saturation, ai-search, marketing-measurement, content-optimization

Adstock and saturation are the most attacked MMM elements. Documenting parameter choices with sourced priors converts them from arbitrary to defensible.

Recent

The 2026 SEC Marketing Rule: Paid Channel Implications You May Have Missed

Jul 29, 2026

The SEC Marketing Rule reframes paid acquisition for RIAs. Five paid-channel implications most marketing teams underweight, with operational fixes.

The Infrastructure Gate: Edge Rendering, Crawl Budget, and AI Bot Enumeration

Jul 28, 2026

Server-side rendering is a hard requirement. Edge deployment, crawl budget signaling, and bot enumeration are the foundations the other gates depend on.