client:Aphria Apparel
creative services:Integrated Marketing, Corporate Identity, Interactive Designer, Presentation Design, Conference Support

production:Zeitgeist Media llc.
principle designer:Andres Plashal
photography:Kristie Kahns Photography

With a spectacular debut at the PGA Merchandise Show, W’EDGE premiered its line of women’s fashion-forward golf apparel with buzz abounded. Because fairways can be runways. Because country clubs need couture. For all women who want to look stunning on and off the course, W’EDGE wants you to play by their rules, dress by yours.

W’EDGE experienced a company name change (DBA) mid-production; branding was updated to "aphira"