Earth's Best Organic Digital
A website, digital campaigns, and tablet games for an organic baby-food brand: a warm, trustworthy system built for parents choosing what their kids eat.
Earth’s Best sells organic food to the most cautious buyer there is: a parent deciding what a baby eats. The digital work had to earn that trust before it sold anything.
I designed the consumer-facing system; the website, the promotional campaigns, and the tablet games that kept families on the brand between purchases.
The site
Warm, not clinical. Navigation split by life stage (infant, toddler, kids) so a tired parent found the right product in one move; a Sesame Street partnership woven in without turning the page into a cartoon. The look said organic and safe without ever having to write the words.
Beyond the homepage
- Digital campaigns; category and video pages, seasonal offers, and a meal scheduler built as a tool a parent would actually reuse.
- Print and magazine; ads that carried the same soft palette to the page.
- Tablet games; a kid-facing start screen (the Fun Zone) so the brand had a reason to stay open on the family iPad.
The discipline was RESTRAINT: in a category that screams health claims, the design won by staying calm.
Trust, earned before the sell, is the same problem I solve now; the surface moved from the browser to the search result and the answer engine, but a cautious buyer still decides in seconds.
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