Femi Secrets Social Campaign
Full-funnel social ad creative for a direct-to-consumer feminine-care brand: a body-positive campaign staged from brand reach to product awareness to offer.
Femi Secrets sells period protection you can actually feel good about; the marketing had to be as confident as the product, and speak to real bodies without apology.
I built the social campaign that carried it, staged the way people actually move toward a first purchase: reach, then awareness, then the offer that closes.
The funnel, as creative
- Brand reach; “Be Not Afraid,” a body-positive opener built to stop the scroll and set a tone (you got it, we got you) before it ever mentioned a product.
- Product awareness; “Pretty Panty,” the same energy pointed at the specifics, natural, leak-free, biodegradable, so a curious viewer got the facts that matter.
- Offer; a promotion built to convert the warm audience the first two stages created.
Each piece ran as short social video, sized for the feed and cut to land in seconds.
Why it worked as a system
One voice, three jobs. The creative never repeated itself, but it always sounded like the same brand; that consistency is what turns a stranger into a customer across a few days and a few impressions. The through-line was CONFIDENCE, earned by being specific.
Meeting an audience where they are and answering the real question at each step is the exact discipline I bring to search and AI visibility now; the feed became the search result, but the job of earning the next click did not change.
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