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Brand Identity

Reign System Car-Care Brand

Brand and retail presence for a premium ceramic car-care line: emblem identity, product presentation, Amazon storefront design, and campaign imagery.

Reign System | Marketing Consultant
Matte black Reign System SiO2 Ceramic Waterless Wash spray bottle on a dark wood background.

Reign System sells ceramic protection for cars; the brand had to look as engineered as the chemistry.

I led the brand and its retail presence. An emblem identity, product presentation, an Amazon storefront, and a campaign look, built to sell a premium bottle in a category full of cheap ones.

The brand

A shield-and-falcon emblem with a cut-metal wordmark; matte black, one green accent, gold when it needed weight. Premium by restraint, not decoration.

The store

Direct-to-consumer on Shopify and Amazon. I built the Amazon A+ content: header, feature modules, and product demos that turned a listing into a page that argued for the price.

The proof

Ceramic protection is invisible until water hits it. So the campaign led with the demo: hydrophobic beading on a black Cadillac, wet mirror finishes on coated coupes, art-directed to a consistent premium look. Show the result, not the claim.

Different product, same rule I keep: in a crowded category, the brand that looks ENGINEERED wins the click; then the proof has to close it.

Gallery

Reign System logo: an eagle-in-shield emblem above the cut-metal REIGN SYSTEM wordmark.
Brand emblem and wordmark
The matte-black Reign System Ceramic Waterless Wash bottle on a microfiber towel on a glossy car hood.
Product hero; the bottle on a coated hood
Reign System holiday social animation: water beading on wet black paint with the message Tis the Season for Shine.
Social campaign; seasonal animation
A red sports car with a wet, ceramic-coated finish and the Reign System logo, campaign image.
Campaign; wet ceramic finish
Close-up of a red car headlight beaded with water beside the Reign System emblem, campaign detail.
Campaign; the hydrophobic detail
A mud-covered Jeep with the Reign System emblem overlaid, off-road campaign image.
Campaign; off-road, still protected
A white coupe with a wet ceramic finish and the Reign System logo, campaign image.
Campaign; showroom finish
Water beading on the black paint of a Cadillac treated with Reign ceramic coating.
Hydrophobic demo; ceramic protection

Tools & Technologies

Shopify Amazon A+ Adobe Photoshop Midjourney

Services Provided

brand identity ecommerce campaigns

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