Content that Google and AI actually cite
I build content that earns its place in search and in AI answers, organized around the topics you should own and measured so you see what it returns.
What I Deliver
Get your content cited by AI
I check how often AI answers cite you today, then restructure your content and strengthen your brand's authority so they cite you more.
Own your topics
I organize your content into clear topic clusters (a main pillar page linked to focused supporting pieces) so Google and AI treat you as the authority.
AI-assisted editorial
Production workflows that use AI to research and draft while people keep quality high, with fact-checks and a consistent voice.
Content that proves its worth
Measurement that ties each piece to real pipeline and revenue, and flags content that is slipping so you know what to refresh.
Search is no longer one place. People now find and check information through Google AI Overviews, ChatGPT, Perplexity, and Gemini, not just a page of blue links. Content written to rank the old way now has to compete to be the source these AI tools quote.
I build the content, the topic structure, and the editorial workflow that earn you a place in that new landscape. Not just ranking, but getting cited.
Why This Matters
Most content strategies still work for a web that peaked in 2022. They chase keyword volume, publish on a schedule, and judge success by traffic. Meanwhile, AI search engines are squeezing whole articles into a single answer, citing a few sources and ignoring the rest.
The companies that win now are the ones with organized content: a clear claim to their topics, facts and entities an AI can trust, and a way of working that keeps up with how these models pick what to cite.
Getting cited by AI is not a tactic; it is a lasting advantage. The organizations that build for it now will own the visibility everyone else chases later.
What’s Included
AAO Audit & Implementation
See how well AI cites you today, then restructure your content so it cites you more.
- AI search visibility audit: I measure how often you get cited across Google AI Overviews, ChatGPT, Perplexity, and Gemini, benchmark you against competitors, and pin down which content earns citations and why.
- Content restructuring for citation: I rewrite existing pages to be easier for AI to quote: the answer up front, dense facts, clear entity markup, and short, self-contained paragraphs.
- Entity authority building: An “entity” is a thing an AI recognizes, like your brand, your people, or your products. I map the ones you should own and strengthen them with structured data and authority signals.
- Source authority signals: I build the credibility markers AI leans on when it picks who to cite: original research, first-party data, named experts, and citation-friendly formatting.
Topic Cluster Architecture
Build a content structure that stakes out and defends your topics.
- Pillar-hub-spoke models: A topic cluster is one thorough “pillar” page linked to focused supporting pieces. Built well, it signals real depth to both Google and AI.
- Semantic interlinking: I connect your pages with internal links that reinforce how topics relate, so search engines and AI can see the whole map, not scattered posts.
- Topical authority measurement: Dashboards that track how strongly you own each topic, how deep your coverage goes, and where competitors still beat you.
- Content gap analysis: The subtopics your competitors cover and you don’t, scored by demand and citation opportunity so you know what to write next.
AI Editorial Workflows
Production that stays high-quality even as you scale up.
- AI-assisted content pipeline: A workflow that uses AI (Claude, Gemini, Perplexity) to research and draft while people stay in charge of quality, voice, and accuracy.
- Quality gates and fact-checking: Review steps that catch AI mistakes, verify every stat against a real source, and enforce your brand voice before anything publishes.
- Voice consistency: Style guides and checklists so every piece sounds like it came from the same mind, whether a person or AI drafted it.
- Content velocity framework: Templates and standard briefs that let you publish more without the quality slipping.
Content Measurement
Tie content production to real business results.
- Content ROI: Models that connect specific pieces to pipeline and revenue, so you can look past pageviews to how content actually helps win and keep customers.
- Organic attribution: Measuring how content contributes across the whole buyer journey, from first visit to closed deal, not just the last click.
- Engagement scoring: Scoring that separates content that genuinely moves buyers forward from content that just racks up vanity metrics.
- Content decay monitoring: Automatic alerts when a strong page starts losing rankings, traffic, or AI citations, so you refresh what matters most first.
Who This Is For
- Companies whose content gets summarized by AI but not cited
- Marketing teams publishing steadily but getting less and less back from traditional SEO
- Organizations with 100+ pieces of content that need reorganizing into clear topic authority
- Companies using AI to make content but with no system to keep the quality up
- Marketing leaders who need content to be a measurable revenue channel, not a cost center
Tools I Use
| Tool | Purpose |
|---|---|
| Ahrefs | Topic research, content gap analysis, competitive intelligence |
| Clearscope | Content optimization scoring, topic modeling |
| Claude API | AI-assisted drafting, research synthesis, editorial tooling |
| Perplexity | AI search monitoring, citation tracking, research |
| Surfer SEO | On-page optimization, SERP analysis, content scoring |
| Google Search Console | Organic performance, query analysis, indexing |
| Google Analytics 4 | Content attribution, engagement measurement |
| Screaming Frog | Internal link auditing, content inventory, technical analysis |