Get found on Google, then turn that traffic into revenue
I help your site rank on Google and turn that traffic into paying customers, with the SEO, content, and tracking to prove it worked.
What I Deliver
Technical SEO foundation
I make sure Google can find, read, and rank your site: the crawl checks, page-speed fixes, and structured data (the code that earns rich results) that most sites get wrong.
Content that ranks and gets cited
I build the SEO content and developer docs that rank on Google and get picked up by AI search like AI Overviews and ChatGPT.
Analytics and conversion
I build the dashboards that show what search actually earns, and run the tests that turn more visitors into paying customers.
Get found on Google, then turn that traffic into revenue. I build the technical setup, the content, and the measurement that make organic search a reliable, predictable way to grow.
Why This Matters
Companies like Anthropic, Stripe, and Vercel pay a senior SEO lead $250,000 to $320,000 a year. That is what this work is worth. Most companies can’t justify a hire that size, but they still need the expertise.
I deliver that same level of work as a fractional engagement: the strategy, the technical depth, and the hands-on execution, without the full-time payroll.
What’s Included
Technical SEO foundation
The groundwork that decides whether search engines can find your pages, read them, and rank them.
- Technical SEO audits: I crawl your whole site the way Google does, using Screaming Frog and Google Search Console, to find what is holding your pages back. You get a roadmap that fixes the highest-impact problems first.
- Core Web Vitals: These are Google’s page-speed and stability scores. I make your pages load fast and stay steady while they load, on phone and desktop.
- Structured data (JSON-LD): This is the behind-the-scenes code that tells Google what a page is about. I add it so you qualify for rich results, snippets, and knowledge-panel listings.
- Site migrations and redirects: Changing domains or restructuring URLs is where sites quietly lose their rankings. I plan the move, set up the redirects, and watch the numbers before and after so your traffic survives.
- SEO monitoring: I set up automatic alerts and dashboards, so you know the moment pages fall out of Google or rankings slip, instead of finding out months later.
- International SEO: If you sell in more than one country or language, I set up the signals (hreflang tags and geo-targeting) that tell Google which version to show which audience.
Content that ranks and gets cited
The content that actually brings people in from search, planned and written to rank.
- SEO content strategy and roadmap: Keyword research and a content calendar aimed squarely at the people you sell to, whether that is developers, executives, or everyday buyers.
- Developer documentation SEO: Documentation sites (on Mintlify, Docusaurus, GitBook, or ReadMe) are often a company’s biggest untapped source of search traffic. I restructure and optimize them. It is a niche almost no one covers.
- Content workflow integration: I build SEO into the way your team already publishes, with simple checklists, guidelines, and training, so the good habits stick without slowing anyone down.
- AI search optimization (AEO/GEO): I structure your content so AI answers, like Google’s AI Overviews and ChatGPT, can pull from it and cite you, not just traditional search results.
Analytics and conversion
The measurement and testing that tie search back to real revenue.
- SEO performance dashboards: Clear dashboards (in GA4, BigQuery, or Hex) that show your search visibility, rankings, traffic, and how much of it turns into customers.
- Conversion rate optimization (CRO): CRO means getting more out of the visitors you already have. I run controlled A/B tests on signup, onboarding, and upgrade flows to lift the share who convert.
- Experiment design and analysis: Every test is planned with enough traffic to trust the result, so you get real answers, not vanity metrics.
Who This Is For
- SaaS companies whose sites are built in so much JavaScript that Google struggles to read them, so good content still isn’t ranking
- Developer tools companies whose documentation should be their top source of organic traffic but isn’t
- B2B companies going through a site migration or domain change
- Companies expanding into new countries that need the right language and region to show in search
- Any company spending $10K+/month on paid search that wants organic search as a lower-cost counterweight to rising ad bills
Tools I Use
| Tool | Purpose |
|---|---|
| Google Search Console | Crawl monitoring, indexing, search performance |
| Screaming Frog | Technical crawl analysis, log file analysis |
| Ahrefs | Backlink analysis, keyword research, competitive analysis |
| SEMrush | Keyword tracking, site audit, position monitoring |
| Google Analytics 4 | Traffic analysis, conversion tracking |
| BigQuery | Large-scale analytics, custom queries |
| Statsig / LaunchDarkly | A/B testing, experimentation |
| Cloudflare | CDN, edge optimization, security |